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Tuesday 23 October 2012

Presidential style showdown!


With 93% of first impressions based on non verbal communication and over half of that based on appearance alone. It got me thinking, how are the two leading men, in the US carrying themselves in the public eye? Here is the style break down-

Barrack Obama – Democrats

He is very at ease in front of the camera, and can hold himself extremely well. Barack Obama has transcended politics and become an American Icon by adhering to the very old rule of dressing for the job you want.

The foundational rule of Barack Obama’s style is to keep your wardrobe simple with finely made dark suits, a crisp white shirt and the camera-friendly pale blue tie or a deep red tie just to change things up. He is often seen wearing blue ties, blue portrays approachability, popularity and respect. As we are supposed to trust the boys in blue.

 
Mitt Romney - Republican

Another smooth talker behind the camera, Romney is often seen in a red tie, red connotes, strength, power and action. However since he hit the campaign trail, Romney has perfected the causal look and has not shied away from Gap jeans and rolled up sleeves. His casual attire seems polished and politically sound. 

The casual look may have been a strategic move to connect with the middle-class voters. Romney, who has had trouble connecting with middle-class voters, made the statement about his wardrobe during an interview broadcast on Fox News. Despite being extremely wealthy he has admitted to owning a few dress shirts from Costco.


Now for the ladies in power.... make no mistake about it, the wives of Barrack Obama and Mitt Romney are under tremendous scrutiny as the colours, styles and designers they choose speaks volumes about their personality and the image they want to project to the voters.

So who gets your style vote?


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