Less is more: maximum style, minimum effort!

Staranise: Our resident men's stylist, Kemi is in the UK reporting on the hottest men's fashion styles outside the office this summer!

Albert Einstien once said that if you can’t explain something simply, you just don’t understand it well enough. This runs truth to fashion, as much as physics. Simplicity can be a difficult to grasp with menswear, but fashion should make life easier, not more complicated. This season is a good time to start keeping things simple!

Stylish simplicity demands consideration on the wearer part: considered dressing!

First of all concentrate on your staples, for instance your white poplin shirts, straight cut jeans, v neck sweaters, blazers, brogues. Basically you need to indentify the items that suit you and you feel most comfortable in. Once this is established, these form the basis of your wardrobe that delivers maximum style for minimum effort.

As you hunt for your staples, don’t forget about the current trends!For example Louis Vuitton has extended the emphasis on the nautical theme; a classic pea coat, brenton striped tops, deck/boat shoes and a fishermans jacket.

Bright neon colours is another trend to watch out for, Salvatore Ferragamo showcased this best. Other new menswear directions include sleeker lines in suiting, the Tom Ford effect, add a pocket square instead of a tie for a bit of change.

The overall key to simplicity is to establish your own style and stick to it! Just make sure you consider these four pointer before hand:

•       The three F’s: Fit, Function and Fabric

•       Buy one great piece, instead of 3 ok pieces

•       Play with patterns and colours

•       Only wear what you love!

My pick of the season has to be: Navy & Cream Striped Wool & Linen Slim Double-Breasted Jacket From Crombie- £795

Crombie jackets are expertly tailored to the same block as our suits, designed to fit you like a glove, giving a distinguished silhouette with neat shoulders, slim sleeves and shaping at the waist.
The traditional double-breasted jacket is now firmly re-established as a statement piece for the modern age. The natural lustre of the wool-linen mix, combined with the subtle thin pinstripe pattern, gives this garment and undeniably dashing English look.